Singles Event & Matchmaking

The brief

Imperial Dating wanted a premium site for curated singles events and personalised matchmaking, centred on real-world connections. The design needed to convey the relaxed, elegant feel of its events, show how meeting in person differs from a conventional dating-profile experience and help visitors find the next event.

Design decisions

• Lead the homepage with the promise of meeting someone new in Perth.
• Make upcoming events the primary action and keep How It Works and Event Gallery easy to find.
• Use a restrained, premium presentation that keeps the event journey clear.

What we delivered

The result is a focused digital introduction to Imperial Dating’s Perth singles events, with a clear path from discovery to an upcoming event.